If you are an entrepreneur or an individual who provides professional service it is recommended for you to have a website of your own. It is a great business investment as it represents your business on the world wide web.
But, creating a website for your business is a crucial task involving many logical and thoughtful decisions. Why is developing a website such a complex task? It is complex because your business ventures into a completely unknown territory of the internet, you have to think global and act local and you have to create a resonating image for your business.
The website should be able to draw potential clients and convince them to trust you as a company or professional. A great website with clear communication & easy to use interface will always go a long way rather than a fancy looking hard to navigate website.
Let us now see the 3 key points that you should look for when you are appointing a web design company to develop your website.
1. Team Mix
One of the most important points, the team that will be working on your website. This team is the one who will make your idea of a website come to life. They are the one who will develop logic, create design and implement your idea to develop a website.
Let us first see the important factors that go into making a good website.
- Good Graphic Design
- Easy navigation across the website
- Good content that is clear and easy to understand
- Perfect implementation of the graphics & functionality
- Fast & Optimized, so it loads quickly
- Highly secured.
You need a bunch of great talents to make a perfect website so the above points are met. It is really difficult for one person to have all the qualities so we recommend to hire a professional web design
company having the following team mix
- Graphic Designer – to create original graphics that supplement your brand and services.
- Web Developers – to implement the code, content & graphics and make the website interactive.
- Content Writers – to create content that is clear, focus and that attracts the potential clients.
- Security Expert – to secure the website so it can handle hacking & malware attacks
- User Experience Experts – to create an easy and meaningful flow so website visitors find it easy to navigate and interact.
- Managers – they are single point contact between the entire team and the client.
Most importantly, this team should work in complete cohesion and should suggest creative solutions to a clients requirement. They have to be adaptable and quality conscious.
2. Past work & clientele
While appointing a website development company make sure you check the past work and clientele so you get an idea about the type of projects they are capable of handling.
By looking at their past work you can access their quality and check if this is what you are looking for. Also, see how much experience they have in the industry that you represent. This will make it easier for both you and the company to understand each other if you decide to appoint them to develop a website for you.
See the clientele they have, it does not matter how many clients a company has but what matters is what type of clientele they have. They may have big or small clients, you have to see how creatively the company has provided the solution to them. You can speak to some clients if you want.
Past work and clientele can give you the trust that will help you to decide if you want to appoint the company or not. So it is important for you to access the web design company on all fronts. After all if you work together you’ll have a long association with them.
3. Quality and Flexibility
Are you confused looking quality and flexibility together? Yes, right? It is natural our brain assumes when flexibility kicks in quality are compromised. This should not be the case with an agency that you are appointing. It is essential for the web design company to be flexible with client requirement and technology. Also, it should not compromise quality with a change of requirement or change of technology.
You can easily decide on the quality and flexibility by checking the past work of the agency and speaking with their clients. A simple phone call would help you solve the dilemma of appointing an agency.
While you are in talks with a web design company you can ask them about their flexibility too. Quality is one such factor that changes with time and you should know that. For that, you need to do some research about what other businesses in your business segment are doing. You should find answers to the following questions:
- What type of website they have?
- Is it mobile – friendly?
- Does it have eCommerce?
- Can it accept payment?
- Does it generate leads?
- Does it have a questionnaire or forms?
- How is the website structure?
- Do you wish to have your website made on the same lines?
In short, you & the web design company should have an idea of what is the current trend of website development in that particular business segment and adhere to international quality standards. A team that knows the latest technology trends and quality standards is the team you should appoint.
To conclude, one should keep in mind these 3 points while appointing a web design company that will create a face for your business on the world wide web. It is an important investment for you and your business and it should be perfect. It is always recommended to hire professionals to get you going even if you have to invest a little bit more. It will take you a long way.
